Albert Laurence School of Communication Arts : Assumption University
Course Overview
Bachelor of Communication Arts in Creative Commercial Communication We believe that Communication Arts in the 21st century are driven by creative economy, digitalization and sustainability. Our program, the Bachelor of Communication Arts in Creative Commercial Communication (CCC) aims to produce graduates who are both creative communicators and strategic entrepreneurs. Students will be exposed to various forms of creative and commercial communication and media. Our program will ignite your creative ideas, encourages you to create creative commercial communication and challenges you to innovate sustainable communication solutions in the digital era.
The key concept for this program is the ignition of your creative ideas to create sustainable commercial communication solutions that are globally recognized in the digital era. Students would master five crucial skills and mindsets of the 21st century, which are creativity, strategic thinking, commercial communications, digitalization, and sustainability.
CCC is an interdisciplinary program that enables students to select from various concentrations across the disciplines of communication arts.
# Concentration in Advertising and Brand Communication
# Concentration in Digital Media Communication
# Concentration in Image Management and Public Relations
# Concentration in Innovative Gamification and Content Management
# Concentration in Live Event Creation and Management
Admission
- Students need to submit the following documents
- Transcript 5 semesters
- Portfolio or self-introduction clip 3 – 5 minutes long
- Copy of Citizen ID (for Thai students) or Passport (for International Students)
- Copy of House Registration (for Thai students)
- Photograph
- IELTS or TOEFL results (not compulsory)
Download the Curriculum
Get a detailed overview of the program structure, course descriptions, and credit requirements. Click below to download the full curriculum in PDF format.
Teaching & Learning Philosophy
Classes are designed to be interactive and engaging. Scheduling is flexible to accommodate the certification programs, workshops, and activities. An effective blend of lecture and practice ensures that the program learning is more about doing than just memorizing. Students get hands on experience from industry practitioners, which is an important component of education in the Albert Laurence School of Communication Arts.
Internship
Students will have an opportunity to intern during the summer semester. Internship placement would be dependent on aligning the student’s interest with the organization.
Year 1
Fundamentals of communication arts, creative ideas, and strategic thinking for commercial communication. Exposure to basic photography, digital communication designs, and production management.
Year 2
Acquiring insights and turning them into sustainable commercial communication solutions that are globally recognized in the digital era. Mastering digital communication designs, creative storytelling, and presentation skills.
Year 3
Deep diving into various concentrations across the disciplines of communication arts. Hands on experience through creative entrepreneurial project management and internship.
Year 4
Industry and professional exposure through comprehensive workshop. Students integrate interdisciplinary knowledge and skills on real case studies provided by brands, corporations, and industry experts.
CAREER
OPPORTUNITIES
The CCC program opens up a myriad of career opportunities. The interdisciplinary concentrations enable students to secure jobs in various fields. Furthermore, students will also be equipped with the necessary knowledge, skills and mindsets to become communication arts entrepreneurs.
Creative and Production Opportunities
- Creatives
- Art Director
- Copywriter
- Creative Director
- Communication Designers
- Brand Designers
- Digital Media Designers
- Film and Documentary Producers and Directors
- Scriptwriter
- Event Organizers
- Event Managers
- Project Managers
Communications Opportunities
- Marketing and Brand Communication Strategists
- Brand Managers
- Strategic Planner
- Media Planner/Buyer
- Account Executive
- Account Manager/Director
- Insights/ Communication Researcher
- Game Streamers
- Content Creators
- Content Manager
- Corporate Communication Officers
- Public Relations Officers
- Image and Reputation Manager
Entrepreneurial Opportunities
- Communication Arts Entrepreneurs
- Brand Owners/Startups
- Influencers
CCC Showcase
Meet Our Chairperson
Dr. Chulamani Aggadhamvong
Chairperson, Department of Creative Commercial Communication
Update
Frequently asked questions
A. Students are required to take the entrance examination. In addition, students can either submit a portfolio or a 3 – 5 minute video introducing themselves. The program would make an appointment for the entrance examination and interview.
A. Students can apply at both of the campuses in Huamak or Suvarnabhumi or apply online at AU admission website
A. Yes, this program is eligible for scholarship.
A. Yes, there are international internship opportunities. The decision to allow such internships depend on the alignment between the student’s interest and the company accepting the intern.
