Albert Laurence School of Communication Arts : Assumption University
Course Overview
An interdisciplinary program designed for aspiring entrepreneurs and creators.
Structured as flexible, modular courses, the program can be completed within 3 years. It empowers students with a foundation in business, communication, and media production. Students will explore their personal and professional interests while gaining hands-on skills in branding, marketing, content creation, and design. Through practical, real-world projects, they will learn how to build their own brand from scratch—designing brand identities, planning campaigns, and producing content across platforms. With guidance from industry professionals, students will develop the ability to create their own advertisements in all media formats—film, video clips, online posts, and more—to effectively promote and sell their products. Graduates will be equipped to launch and manage their own businesses—from concept to execution—independently and confidently, ready to thrive in today’s fast-moving creative economy.
In addition, this program is true to the Albert Laurence School of Communication Arts concept of Creative Connected Global Citizen. Throughout their studies, students will learn from international professors and guest lecturers, gaining valuable insights into diversity and global perspectives. Most courses are practice-driven and project-based, offering hands-on experience and exposure to real-world challenges. Beyond the classroom, students will engage in curated field trips and creative experiences that enrich their learning, spark inspiration, and deepen their understanding of the industries they aspire to join. These opportunities, along with frequent visits from respected guest speakers and industry experts, ensure students are connected to both local and international creative communities.
Admission
- Submit English Test
IELTS or TOEFL (valid 2 years) - Send Portfolio
Email: ime.abac@au.edu - Interview
Online or Offline - Follow Up
Download the Curriculum
Get a detailed overview of the program structure, course descriptions, and credit requirements. Click below to download the full curriculum in PDF format.
Study Plan
Get a clear overview of the study plan, including course progression, semester structure, and total credit requirements.
Teaching & Learning Philosophy
The Imagineer Media and Entrepreneurship program is built on the belief that students can become self-reliant creative entrepreneurs—capable of building and managing their own businesses from the ground up. Graduates leave with the ability to craft brand identities, design communication materials, and oversee every aspect of a business independently.
With a strong emphasis on hands-on experience, the program minimizes traditional lectures to just 30%, focusing instead on interactive, practice-based learning. Courses are designed to be flexible, incorporating workshops, seminars, and real-world projects led by industry professionals.
Internship
With a diverse and adaptable skill set, they are well-prepared to intern across a wide range of industries—from creative agencies and media companies to startups and entrepreneurial ventures. Students have the opportunity to pursue internships both locally and internationally, encouraging real-world learning that aligns with their personal and professional goals. For international students, the option to intern abroad also provides a valuable chance to gain professional experience in their home countries, helping them prepare for life and work after graduation.
Year 1
Fundamentals of the principles of communication arts, design, digital artificial intelligence ideology, creative and business oriented mindset. Exposure to innovative platforms UI/UX with leading international institutions.
Year 2
Building the intermediate level of Imagineering media design concept, understanding of the digital competitive technology landscape, and digital media based on hand-on approach that lead to the development of higher level of communication business idea for metaverse application.
Year 3
Professional level in Imagineering business and media management, building business plan based on entrepreneurial creative mindset, combining creativity with digital technology know-how that results in business innovative ideas.
CAREER
OPPORTUNITIES
Graduates of the IME program are independent creators and doers. They can craft a business plan, build a brand, design all communication materials, and produce media content—managing every part of the process effectively.
With this unique blend of business, creativity, and execution skills, IME graduates can take on a wide range of career paths, such as:
- Entrepreneur / Business Founder / Online Business Owner
- Brand & Marketing Strategist / Marketing Manager / Digital Marketer / Social Media Strategist / Content Marketing Specialist / Creative Communication Planner
- Content Creator / Media Producer / Video, Sound & Multimedia Editor
- Brand Identity Designer / Freelance Creative and Designer / Creative Consultant
IME Showcase
Meet Our Chairperson
Dr. Chutinun Kaewkatorn
Chairperson, Department of Imagineer Media Entrepreneurship
Updates
Frequently asked questions
A. Students are required to take the entrance examination. In addition, students can either submit a portfolio or a 3 – 5 minute video introducing themselves. The program would make an appointment for the entrance examination and interview.
A. Students can apply at both of the campuses in Huamak or Suvarnabhumi or apply online at AU admission website
A. The total cost for 3-year track is 830,000 baht. Students will get one Macbook Pro and 3-year license for Adobe Suite. The payment for each semester would be as follows:
| Year / Semester | Cost / Thai Bath |
|---|---|
|
Year 1 Semester 1
|
250,000 Thai Baht
|
|
Year 1 Semester 2
|
100,000 Thai Baht
|
|
Year 2 Semester 1
|
120,000 Thai Baht
|
|
Year 2 Semester 2
|
120,000 Thai Baht
|
|
Year 3 Semester 1
|
120,000 Thai Baht
|
|
Year 3 Semester 2
|
120,000 Thai Baht
|
A. Yes, this program is eligible for scholarship.
A. Yes, there are international internship opportunities. The decision to allow such internships depend on the alignment between the student’s interest and the company accepting the intern.
