Brand strategist

Build a strong foundation in brand development, integrated marketing communication (IMC), and strategic planning.

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Brand Strategy & Strategic Communication

This course is offered by the Creative Commercial Communication department to build your strong foundation in brand development, integrated marketing communication (IMC), and strategic planning.

You will learn to shape compelling brand identities, deliver consistent messages across all channels, and execute data-driven strategies that achieve real business impact.

Courses That Build This Career

Strategic Brand Communication (CA3101)

Skill Gains:
• Brand positioning and competitive differentiation strategy
• Development of comprehensive brand communication plans
• Market and competitor analysis techniques
• Strategic messaging framework design
• Integrated marketing communication (IMC) alignment
• Brand evaluation and performance measurement

Customer Journey, Branded Experience and Relationship (AD3202)

Skill Gains:
• Customer journey mapping and touchpoint analysis
• Branded experience design across digital and physical platforms
• Consumer behavior insight application
• Relationship marketing and loyalty strategy development
• Service design thinking and user experience integration
• Data-driven improvement of customer engagement

Innovative Brand Communication (AD4200)

Skill Gains:
• Creative brand storytelling and narrative development
• Innovation in brand campaign concepts
• Emerging media and digital brand communication strategies
• Cross-platform brand consistency management
• Strategic problem-solving for brand challenges
• Trend analysis and future-focused brand planning

Future Career Opportunities

Brand Strategist
Marketing Planner
Communication Consultant
Corporate Brand Manager