Albert Laurence School of Communication Arts : Assumption University
Developed by the Creative Commercial Communication department, this pathway prepares you for careers in event planning, brand activation, corporate events, and experiential marketing strategy. You will learn to design memorable brand experiences, execute impactful events, and engage audiences through strategic activation campaigns that bring brands to life.
Skill Gains:
• Development of persuasive promotional strategies for live events
• Audience analysis and targeted marketing communication
• Campaign messaging and creative concept development
• Integrated marketing communication (IMC) for event promotion
• Digital and traditional media planning for live performances
• Sales-driven marketing tactics and conversion strategy
Skill Gains:
• Event project planning and execution frameworks
• Budget development and financial control
• Timeline creation and milestone tracking
• Team leadership and cross-functional coordination
• Risk assessment and contingency planning
• Operational problem-solving during live events
Skill Gains:
• Design of audience-centered brand experiences
• Stakeholder communication and relationship management
• Sponsorship acquisition and partnership development
• Vendor negotiation and coordination
• Public relations strategy for events
• Crisis communication and reputation management
