Albert Laurence School of Communication Arts : Assumption University
Develop expertise in content creation, social media management, influencer marketing, and digital campaign strategy.
This track, developed by the Creative Commercial Communication department, is designed to help you develop expertise in content creation, social media management, influencer marketing, and digital campaign strategy. You will gain hands-on skills in producing engaging content, building online communities, partnering with influencers, and executing data-driven campaigns that resonate with today’s digital audiences.
Skill Gains:
• Strategic digital content planning and organization
• Content calendar development and workflow management
• Platform-specific content optimization
• Resource allocation for digital campaigns
• Content performance monitoring and reporting
• Copyright, ethics, and digital asset management
Skill Gains:
• Influencer identification and audience targeting
• Personal branding strategy development
• Micro-influencer campaign planning and execution
• Community engagement and relationship building
• Authentic storytelling for niche markets
• Performance measurement and campaign evaluation
Skill Gains:
• Integrated multimedia campaign design
• Cross-platform content adaptation
• Visual storytelling and creative direction
• Content consistency across media channels
• Collaboration between creative and marketing teams
• Strategic message alignment for brand impact
Skill Gains:
• Influencer partnership management
• Brand–influencer negotiation and contracts
• Public relations strategy in digital environments
• Reputation management and crisis communication
• Stakeholder communication and collaboration
• ROI tracking and influencer campaign analytics
